Media Buyers Use Many Terms to Help Select the Right

question 50

Essay

Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).

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Definitions:

Economic Crisis

A situation where a country's economy experiences a sudden downturn characterized by financial instability, high unemployment rates, and decreasing GDP.

John Maynard Keynes

A British economist whose theories on government intervention in the economy and demand-side economics profoundly impacted economic policies in the mid-20th century.

Economic Depressions

Extended periods of significant decline in economic activity across the economy, marked by high unemployment, low manufacturing output, and reduced trade and commerce.

Business Cycle

Refers to the fluctuating levels of economic activity over time, including periods of expansion, peak, recession, and recovery.