All of the Following Statements Are True About Coupons Except

question 251

Multiple Choice

All of the following statements are true about coupons except

• A)couponing can reduce gross revenues by lowering the price paid by already-loyal consumers.
• B)the 9,000 manufacturers that currently use coupons are particularly interested in coupon programs directed at repeat purchasers.
• C)studies suggest that market share does increase during the period immediately after coupons are distributed.
• D)recent growth in coupon fraud has marketers considering adding holograms and visual aids to coupons to help cashiers identify valid coupons.
• E)the redemption rate for online coupons is substantially higher than other forms of coupons.

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Definitions:

Mass Marketed

Products or services that are targeted at a wide audience or general public, typically involving large-scale production and promotion.

Conflict Perspective

A sociological approach that views social life as a competition, focusing on the distribution of resources, power, and inequality.

Mass Media

Diverse media technologies that reach a large audience via mass communication, including television, radio, newspapers, and the internet.