A Company Paying a Set Amount to Facebook for Every

question 137

Multiple Choice

A company paying a set amount to Facebook for every time a user clicks on its ad is using __________ as a performance measure, whereas a company that pays for every 1,000 times its ad loads on a Facebook page and people may see it is using __________ as a performance measure.

• A)variable fee; fixed fee
• B)cost per click; cost per thousand
• C)fixed fee; variable fee
• D)cost per thousand; cost per click
• E)traditional cost; social media cost

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Definitions:

Dependent Populations

Populations in which the members or subjects are not independent of each other, meaning the selection or outcome of one influences another.

One-tailed Test

A hypothesis test where the region of rejection is on only one side of the sampling distribution.

Two-tailed Test

A two-tailed statistical hypothesis test that examines if a sample falls outside a specific range of values, testing for both exceeding and falling short of this range.

Expected Value

The mean value of a random variable, computed by multiplying each possible value by its probability and summing up these products.