Examlex
When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?
Outcome Expectations
The beliefs that carrying out a specific behavior will lead to valued outcomes.
Operant Conditioning
An educational method where the intensity of an action is altered through rewards or penalties.
Positive Punishment
A method of behavior modification that involves the addition of an aversive stimulus in order to decrease a certain behavior.
Negative Punishment
A behavior modification technique where something desirable is removed following an undesired behavior, with the intention of decreasing that behavior.
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