All of the Following Guidelines Help Ensure the Success of Mobile

question 112

Multiple Choice

All of the following guidelines help ensure the success of mobile marketing except

• A)campaign should match product characteristics to the needs, preferences, and lifestyles of the customer/consumer.
• B)communications should facilitate multitasking.
• C)create a mobile-ready app that is flashy and fun.
• D)mobile apps should help shoppers make price comparisons.
• E)communication must use extensive text and images to explain the purpose and value of the brand.

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Definitions:

Per-Worker Production Function

A measure of the relationship between the average output produced by each worker and the inputs used in production.

Capital Per Worker

The average amount of capital (tools, machinery, etc.) available for each employee in the production process.

Net Present Value (NPV)

A method used in capital budgeting to evaluate the profitability of an investment or project, calculated by summing the present values of incoming and outgoing cash flows over the life of the investment.

Working Capital

The measure of a company's liquidity, efficiency, and its short-term financial health, calculated as current assets minus current liabilities.