All of the Following Are Consumer-Related Data That Comprise a Direct

question 25

Multiple Choice

All of the following are consumer-related data that comprise a direct marketing database (such as for a catalog) except

• A)media usage.
• B)demographics.
• C)past purchases.
• D)brand.
• E)lifestyles.

---

Definitions:

Revenues

The total income generated from normal business operations and other activities over a period.

Assets

Resources owned by a business that are expected to provide future economic benefits.

Owner's Equity

Owner's equity represents the residual interest in the assets of an entity after deducting liabilities, essentially the net worth of a company.

Withdrawal

The act of taking money out of an account, or the removal of funds from a partnership by a partner for personal use.