During the Planning Phase of an IMC Program, a Firm

question 131

Multiple Choice

During the planning phase of an IMC program, a firm will identify the target audience, __________, set the budget, select the right promotional tools, design the promotion, and schedule the promotion.

• A)specify the promotion objectives
• B)pretest the promotion
• C)state the mission
• D)identify possible advertising or promotional firms
• E)carry out the promotion

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Definitions:

Conditions Of Uncertainty

Situations in which individuals do not have sufficient information about the outcomes of different actions, making decision-making difficult.

Choices

The act of selecting between two or more possibilities.

Changing Representation

The process of how mental models or ways of understanding the world evolve over time or in response to new information.

Problem-Solving Approach

A methodological strategy used to identify, analyze, and solve problems through a step-by-step process.