Consumers Who Read,hear,or See the Message Sent by a Source

question 182

Multiple Choice

Consumers who read,hear,or see the message sent by a source during the communication process are referred to as

• A)decoders.
• B)the target market.
• C)receivers.
• D)sources.
• E)encoders.

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Definitions:

Question-and-answer Chain

A sequence of inquiries and responses used to explore or clarify information on a particular topic.

Financial Concepts

Fundamental categories and principles that form the basis for financial analysis, planning, and decision-making.

Control the Message

A strategy employed in communication and public relations to influence how a particular message is perceived by the audience.

Mobile Communication

A form of communication that occurs over mobile devices, such as smartphones and tablets, allowing users to share information across distances without being physically connected.