Consumers Often Use the Prices of __________ Items, Such as a Can

question 42

Multiple Choice

Consumers often use the prices of __________ items, such as a can of Coke, to form an overall impression of the store's prices.

• A)stoplight
• B)point-of-purchase
• C)value-based
• D)signpost
• E)loss-leader

---

Definitions:

Expectancy Theory

A motivational theory suggesting that individuals are motivated to act in a certain way based on their expectation that the act will be followed by a desired outcome.

Instrumentality

In motivation theory, the perceived relationship between performing a specific behavior and achieving certain outcomes, emphasizing the means-to-an-end belief.

Expectancy Theory

A motivational theory suggesting that individuals are more likely to engage in certain behaviors based on the expected outcomes and the attractiveness of those outcomes.

Expectancy

In motivational psychology, expectancy refers to the belief that one's effort will lead to the attainment of desired performance goals.