Press Conferences and Image Management Are Tools Used by a Firm's

question 230

Multiple Choice

Press conferences and image management are tools used by a firm's __________ department.

• A)advertising
• B)sales promotion
• C)direct marketing
• D)public relations
• E)personal selling

---

Definitions:

Pension Plans

Retirement plans sponsored by employers that provide a fixed income to employees after retirement.

Pay Secrecy

Policies or practices that restrict employees from discussing or disclosing their own or others' compensation information, often controversial in discussions of wage fairness.

Pay Compression

A situation where there is a minimal difference in pay between employees despite differences in their skills or experience.

Pay Inversion

A situation where employees with less experience or tenure earn more than their more experienced or senior counterparts.