Which Promotional Element Is Particularly Important to Business Buyers

question 158

Multiple Choice

Which promotional element is particularly important to business buyers?

• A) public relations
• B) publicity
• C) sales promotion
• D) rebates
• E) personal selling

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Definitions:

Color-Blind

A visual impairment where an individual has difficulty distinguishing between certain colors.

Cones

Photoreceptor cells in the retina of the eye responsible for color vision and visual acuity under bright light conditions.

Visual Pigment

Molecules in photoreceptor cells of the eyes that undergo chemical changes upon absorbing light, initiating the process of vision.

Rods

Specialized photoreceptor cells in the retina that are responsible for vision at low light levels.