Which Promotional Element Is Particularly Important to Business Buyers

question 158

Multiple Choice

Which promotional element is particularly important to business buyers?

• A) public relations
• B) publicity
• C) sales promotion
• D) rebates
• E) personal selling

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Definitions:

Indirect Method

A way of calculating cash flows for operating activities in the cash flow statement by adjusting net income for changes in non-cash items.

Operating Activities

Operating activities involve the day-to-day functions of a business directly related to its provision of goods and services.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenue.

Cash Dividends

The distribution of profits by a corporation to its shareholders in the form of cash.