One of the Disadvantages Associated with Radio as an Advertising

question 95

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a short exposure time.
• B)cannot target specific audiences.
• C)cannot use humor, sound, and intimacy effectively.
• D)has a very limited amount of advertising time available.
• E)is easy to convey complex messages.

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Definitions:

Proper Oversight

Adequate supervision or review to affirm that actions and decisions comply with standards, regulations, and expectations.

Corporate Culture

The beliefs, behaviors, values, and symbols accepted by members of an organization, that influence their actions and distinguish the organization from others.

Organizational Factor

Elements within a workplace or corporate culture that influence how the organization operates, including its procedures, policies, norms, and attitudes that contribute to its overall performance and employee satisfaction.

Ethical Climate

The perceived practices, values, and ethical beliefs that characterize an organization's environment and influence ethical decision-making.