A Product Characteristic Known as ________ Is Relevant to Promotional

question 310

Multiple Choice

A product characteristic known as ________ is relevant to promotional mix decisions and has financial, social, and physical components.

• A) risk
• B) complexity
• C) ancillary services
• D) empathy
• E) synergy

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Definitions:

Gravel

Coarse granular material, consisting of rounded or angular fragments, often used in construction and landscaping.

Transgression

The advance of the sea across the land and the evidence of such an advance.

Regression

The retreat of the sea from land areas and evidence of such withdrawal.

Sandstone

A sedimentary rock composed mainly of sand-sized mineral particles or rock fragments.