With Many Industrial Products and Consumer Purchases, Ancillary Services Are

question 312

Multiple Choice

With many industrial products and consumer purchases, ancillary services are an important consideration in selecting the promotional mix. The role of __________ can be used to describe how a product or service can be customized to individual needs. However, __________ is essential for building buyer confidence and providing evidence of customer service.

• A)direct marketing; personal selling
• B)personal selling; direct marketing
• C)advertising; personal selling
• D)sales promotion; advertising
• E)public relations; direct marketing

---

Definitions:

Price Elasticity

An evaluation of demand sensitivity to price variations for a given item.

Mad Cow Disease

A fatal neurodegenerative disease in cattle that can be transmitted to humans, causing a variant of Creutzfeldt-Jakob Disease.

Ground Beef

Beef that has been finely chopped by a meat grinder or a similar tool, often used in cooking various dishes.

Demand Elasticity

An indicator of the responsiveness of the quantity demanded of a product to changes in its price, where an elasticity greater than one signifies heightened sensitivity.