The First Decision in Developing the Promotion Program Is to

question 229

Multiple Choice

The first decision in developing the promotion program is to

• A) set the budget.
• B) state the mission.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

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Definitions:

Boomerang Technique

A sales strategy where objections raised by a customer are turned around or used by the seller to further the argument in favor of making a sale.

Child Safety

Measures and precautions taken to protect the health and well-being of children, preventing accidents, injuries, or abuse.

Business Proposition Phase

The stage in business planning or proposal making that involves presenting an idea or plan to potential investors, partners, or stakeholders.

Price Issues

Concerns or problems related to the cost of products or services, affecting purchase decisions.