There Are Three Key Factors When Selecting the Media for an Advertising

question 223

Multiple Choice

There are three key factors when selecting the media for an advertising campaign: (1) the media habits of the target audience, (2) the product's attributes, and (3) __________.

• A)cost
• B)the perceived risk
• C)the reputation of the prospective media firm
• D)the length of time required to get the message across
• E)the sustainability of the message