During the Implementation Phase of an IMC Program,a Firm Will

question 236

Multiple Choice

During the implementation phase of an IMC program,a firm will ________ and carry out promotion.

• A)posttest the promotion
• B)design the promotion
• C)state the mission
• D)identify possible advertising or promotional firms
• E)pretest the promotion

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Definitions:

Microsoft

A multinational technology company known for its software products, including the Windows operating system and Office suite.

Office 365

Office 365 is a subscription service offered by Microsoft that includes access to Office applications plus other productivity services that are enabled over the Internet (cloud services).

Benefits

Advantages or positive outcomes that are derived from performing an action, being in a specific situation, or participating in a program.

University Edition

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