In a Feedback Loop, Response Refers to

question 168

Multiple Choice

In a feedback loop, response refers to

• A)the number of times a consumer must hear a message before it can be accurately decoded.
• B)the impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process.
• C)the positive or negative feedback that a consumer expresses immediately after exposure to a company's message.
• D)the impact, either positive or negative, that occurs when one consumer interprets a firm's message through word of mouth to another potential consumer using his or her own words.
• E)the length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.

---

Definitions:

Defamation

A false statement that injures someone's reputation, either written (libel) or spoken (slander), leading to legal consequences.

Good Reputation

The positive perception of an entity (individual, organization, product) based on its actions, ethics, and performance.

Outrageous Conduct

Actions that are extremely offensive, shocking, or beyond the bounds of acceptable societal behavior.

Emotional Distress

A legal term for the mental anguish or suffering one endures as the result of another party's conduct, potentially actionable in personal injury claims.