For a Promotional Campaign, Hierarchy of Effects Refers to the Stages

question 68

Multiple Choice

For a promotional campaign, hierarchy of effects refers to the stages a prospective buyer goes through, which include

• A)awareness, interest, evaluation, trial, and rejection.
• B)interest, adoption, and brand loyalty.
• C)cognition, affect, and behavior.
• D)awareness, interest, evaluation, trial, and adoption.
• E)seeing an ad, trying the product, buying the product, and buying the product again.

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Definitions:

Conciliation

A process in dispute resolution where an impartial third party, the conciliator, assists the conflicting parties to reach a voluntary, amicable settlement.

Mediation

A form of alternative dispute resolution where a neutral third party helps disputing parties find a mutually satisfactory solution to their conflict.

Diversity of Citizenship

A legal principle allowing federal courts to hear cases in which the parties are citizens of different states or countries.

Federal Substantive Law

Pertains to the body of law that creates, defines, and regulates the rights and duties of parties within the United States federal legal system.