The Sales of Products and Services to Consumers Through Personal

question 59

Multiple Choice

The sales of products and services to consumers through personal interactions and demonstrations in their homes or offices is referred to as

• A) direct selling.
• B) person-to-person sales.
• C) face-to-face selling.
• D) direct-response selling.
• E) customized selling.

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Definitions:

Scientific Methods

A systematic approach for conducting research, which involves observation, hypothesis formation, experimentation, and conclusion to establish empirical findings.

Ideal Self

A person's conception of how they would like to be or think they should be, often serving as a motivational guide for personal growth and development.

Actual Self

Represents an individual's perception of their own attributes and traits, reflecting who they currently are.

Defense Mechanisms

Unconscious psychological strategies brought into play by various entities to cope with reality and to maintain self-image.