In the Hierarchy of Effects, Trial Refers to

question 136

Multiple Choice

In the hierarchy of effects, trial refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) the consumer's first actual purchase and use of the product or brand.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

Secondary Aging

The aging process that occurs due to controllable factors such as lifestyle choices, illnesses, and environmental influences, as opposed to primary aging which is inevitable genetic aging.

Cognitive Functioning

Mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Primary Aging

Aging that involves universal and irreversible changes that, due to genetic programming, occur as people get older.

Functional Age

An individual's age based on physical, emotional, and cognitive capabilities, rather than chronological years.