When Google Chose a New Model for Its Advertising,it Decided

question 163

Multiple Choice

When Google chose a new model for its advertising,it decided to

• A)show advertisements that were the exact opposite of a consumer's profile to give the ads a higher awareness rate.
• B)randomize the time periods between ads and banners rather than use a steady schedule in order to keep the ads more noticeable.
• C)customize all advertisements based upon customers' preferences for color,music,and fonts based on information obtained from cookies.
• D)create a "quality score" to predict how effective an ad would be based on factors such as click-through rates,advertiser history,and keyword performance.
• E)create an "ad-option" page for consumers to create their own consumer profile-blocking out products and services they don't want and selecting the products and services they do.

Understand the concept and effects of volume-based discounts on ordering behavior.

Analyze the exercise of market power through pricing strategies like two-part tariffs for supply chain coordination.

Identify the impact of pricing strategies and forward buying on supply chain dynamics, including demand variability and inventory levels.

Comprehend the effects of price discrimination and quantity discounts in profit maximization and supply chain coordination.

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Definitions:

DAY Function

A function in spreadsheet software that extracts the day part from a date value, returning it as a numeric value.

DATE Function

A formula in spreadsheet software that generates a date value from individual year, month, and day components.

YEAR Function

A computing or spreadsheet function that extracts the year part from a date representation.

DATEVALUE

A function in spreadsheet programs that converts a date in the form of text to a serial number representing the date.