Once the Design of Each of the Promotional Program Elements

question 166

Multiple Choice

Once the design of each of the promotional program elements is complete, it is important to determine the most effective timing of their use. The ________ describes the order in which each promotional tool is introduced and the frequency of its use during a campaign.

• A) perceptual map
• B) efficiency matrix
• C) sensitivity analysis
• D) promotion-to-sales ratio
• E) promotion schedule

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Definitions:

Break-even Chart

A graphical representation that shows at what point a business, product, or project will become profitable, by plotting costs against revenues.

Variable Costs

Costs associated with production that change in proportion to the amount of goods or services produced.

Fixed Costs

Expenses that do not vary with production volume or service levels, such as rent, salaries, and insurance premiums.

Price Sensitivity

The degree to which the demand for a product or service is affected by changes in its price.