AmazonCom, a Successful Online Retailer, Manages an Extensive Customer Database

question 228

Multiple Choice

Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are best collected from the customer; other data are best collected from the businesses where purchases are made. Which of the following customer data are best collected from the customer?

• A)brand
• B)price
• C)demographics
• D)model
• E)quantity

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Definitions:

Calculated Control

An element in database forms that displays the result of a calculation based on other data fields or controls.

Command Button

A graphical control element in software that performs a specific action when clicked by the user.

Total Row

A feature in spreadsheet programs that automatically calculates and displays a total, average, count, or other aggregate function at the end of a data table.

Check Box

A graphical interface element that allows the user to make a binary choice, typically yes/no or true/false.