Customers Report Many Benefits of Direct Marketing, Including

question 227

Multiple Choice

Customers report many benefits of direct marketing, including

• A)there is more privacy than in-store shopping.
• B)there are fewer product returns.
• C)there are usually better product warranties.
• D)there are a greater number of additional incentives from sellers to retain customer loyalty.
• E)products are generally bundled with other products to offer buyers greater value.

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Definitions:

Trait Approach

The theory that effective leaders possess certain inherent personality traits or qualities.

Great Persons

A theory of leadership that suggests history is shaped by the impact of outstanding leaders or heroes with inherent traits of greatness.

Leadership Outcomes

The results or impacts of leadership actions, including the effects on team performance, employee satisfaction, and organizational success.

Leadership Traits

Characteristics or attributes that are commonly found in effective leaders, such as intelligence, determination, integrity, and sociability.