AmazonCom, a Successful Online Retailer, Manages an Extensive Customer Database

question 214

Multiple Choice

Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are best collected from the customer; other data are best collected from the businesses where purchases are made. Which of the following customer data are best collected from Amazon?

• A)lifestyles
• B)brand
• C)demographics
• D)media use
• E)competitive products purchased

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Definitions:

Transgender People

Individuals whose gender identity or expression differs from the sex they were assigned at birth.

Marginalization

The process of pushing groups or individuals with less social power to the margins of society.

Lesbian Women

Women who are romantically and/or sexually attracted to other women.

Social Power

The ability of an individual or group to influence or control the actions, beliefs, or conduct of others in a social context.