What Are the Strengths/advantages and Weaknesses/disadvantages of Using Personal Selling

question 63

Essay

What are the strengths/advantages and weaknesses/disadvantages of using personal selling in the promotional mix?

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Definitions:

Rescission

The legal revocation, cancellation, or repeal of a contract, returning all parties to their state prior to the agreement.

Misrepresentation

The act of providing false or misleading statements that induce someone to enter into a contract.

Fraudulent

Involving deceit, trickery, or breach of confidence, intended to gain an unfair or unlawful advantage.

Tort Of Deceit

A legal wrong involving the intentional misrepresentation of fact, with the aim of making someone rely on it to their detriment.