The Use of Displays, Coupons, Product Samples, and Other Brand

question 323

Multiple Choice

The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store is referred to as

• A) functional qualities.
• B) level of service.
• C) shopper marketing.
• D) lifestyle attributes.
• E) psychographic elements.

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Definitions:

Agoraphobia

An anxiety disorder characterized by intense fear of being in places where escape might be difficult or embarrassing, or help might not be available in the event of having a panic attack.

Open Places

Areas that are freely accessible to the public and not confined by closed surroundings.

Social Contexts

The environmental and cultural settings that influence the behaviors, perceptions, and interactions of individuals within a society.

Nursing Homes

Residential facilities that provide a high level of long-term personal and nursing care for individuals who cannot care for themselves.