Multichannel Marketing Is the Blending of Different ________ That Are

question 190

Multiple Choice

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

• A)pricing channels
• B)distribution channels
• C)communication and delivery channels
• D)direct and indirect channels
• E)communication channels

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Definitions:

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Rewards and Punishments

Incentives and consequences used to reinforce desired behavior and discourage unwanted behavior, respectively.

Gamification

The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.

Mastery

A high level of skill or knowledge in a particular subject or activity.