The Type of Vertical Marketing System That Achieves Coordination at Successive

question 119

Multiple Choice

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

• A)a corporate vertical marketing system.
• B)an integrated vertical marketing system.
• C)a contractual vertical marketing system.
• D)an administered vertical marketing system.
• E)an interactive vertical marketing system.