Which Buyer Requirement Would Be Most Important in Choosing a Channel

question 118

Multiple Choice

Which buyer requirement would be most important in choosing a channel for a financial service for a consumer who is interested in setting up a retirement account?

• A)information
• B)context
• C)variety
• D)pre- and postsale services
• E)adaptation

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Definitions:

Sensory Memory

A very brief retention of sensory information like sights, sounds, and other stimuli, lasting only a few seconds.

Implicit Memory

Memory that is suggested (implied) but not plainly expressed, as illustrated in the things that people do but do not state clearly.

Savings

The difference between the number of repetitions originally required to learn a list and the number of repetitions required to relearn the list after a certain amount of time has elapsed.

Repetitions

The act of doing or saying something several times, often for learning, emphasis, or effect.