The Practice of Offering a Bargain That Is Conditional on the Purchase

question 116

Multiple Choice

The practice of offering a bargain that is conditional on the purchase of other products may exist when a buyer is offered the "1-Cent Sales," the "Buy 1, Get 1 Free," or the "Get 2 for the Price of 1" deal. Such pricing is legal only if

• A) the seller is using bundle pricing.
• B) there is a reasonable amount of inventory to satisfy the needs of the retailers normal traffic flow.
• C) the first items are sold at the regular price, not a price inflated for the offer.
• D) the product is not outdated.
• E) the quantity available to the customer is not limited.

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Definitions:

Media Relations Strategies

Approaches used by individuals or organizations to communicate effectively with the media and to ensure accurate representation in the press.

Generating Publicity

The act of attracting media attention and increasing visibility for a person, product, or event.

Marketing Campaigns

Coordinated efforts by a business or organization to promote products, services, or causes through various media channels.

Crisis Manager

A professional responsible for planning and implementing strategies to protect and recover an organization's reputation during and after a crisis.