Customer Convenience Is an Important Consideration When Choosing a Marketing

question 302

Multiple Choice

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

• A)five-second rule
• B)six-second rule
• C)seven-second rule
• D)eight-second rule
• E)10-second rule

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Definitions:

Securities and Exchange Commission

A U.S. government agency that oversees securities transactions, activities of financial professionals, and maintains fair and orderly functioning of the securities markets.

Insider Trading

The illegal buying or selling of a publicly-traded company's stock by someone who has non-public, material information about that stock.

Material Information

Information that could influence the decision of an investor or affect the value of an investment if disclosed.

Public Announcement

An official statement released to the general public from a company or organization.