A Channel Captain Is

question 295

Multiple Choice

A channel captain is

• A) a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed).
• B) a channel member (producer, wholesaler, or retailer) that coordinates, directs, and supports other channel members.
• C) a channel team member known for expertise in cutting through red tape.
• D) a person responsible for implementing a firm's mission statement, linking all members of the marketing channel through a common goal.
• E) the person with greatest authority who represents his or her channel in the distribution chain.

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