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What is a marketing channel? Define each of the four types of marketing channels.
Net Cash Inflows
The amount by which the cash inflow from operations exceeds its cash outflow, usually measured within a specific period.
Net Cash Inflow
The excess of cash receipts over cash disbursements during a certain period, reflecting the liquidity generated from operations.
Cash Payback Period
The duration it takes for an investment to generate an amount of cash equal to the initial investment cost.
Net Income
The overall income a company retains following the subtraction of all costs and tax obligations from its earnings.
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