Penetration Pricing Refers to

question 72

Multiple Choice

Penetration pricing refers to

• A) charging different prices to different buyers for goods of like grade and quality.
• B) setting the highest initial price that customers really desiring the product are willing to pay.
• C) setting a low initial price on a new product to appeal immediately to the mass market.
• D) setting a market price for a product or product class based on a subjective feel for the competitors' prices or market price.
• E) setting prices a few dollars or cents under an even number.

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Definitions:

Insertion Point

The cursor's position in a document, where new text will appear when typed.

Alt Tag

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CTRL+END

A keyboard shortcut used to move the cursor to the end of a document or text field.

CTRL+DOWN ARROW

This keyboard shortcut moves the cursor to the next filled cell in the same column in a spreadsheet application.