To Increase Value, Marketers May __________, Decrease Price, or Do

question 45

Multiple Choice

To increase value, marketers may __________, decrease price, or do both.

• A)decrease benefits
• B)increase benefits
• C)increase price
• D)increase advertising
• E)do nothing and let the perceived value of the item increase as it matures in the life cycle

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Definitions:

Shortcut Menu

A context-sensitive menu that appears upon a right-click or a specific gesture, offering quick access to a set of actions related to the current context or task.

Touch Screen

A display device that allows users to interact with what is displayed directly on the screen by touching it with a finger or stylus.

Tap

A brief, light touch or strike, often used in context with touchscreen devices to select options or enter data.

Mouse Operation

The actions or commands given to a computer using a mouse, including clicking, double-clicking, dragging, and right-clicking.