When Kroger, a National Supermarket Chain, Uses a Special Promotion

question 51

Multiple Choice

When Kroger, a national supermarket chain, uses a special promotion to price a six-pack of soda at $2.09 (which is below its customary price level of $4.29) , it is attempting to

• A) drive its competition out of business.
• B) attract customers in hopes they will buy other products as well.
• C) fill its parking lot so its store will look successful.
• D) work with the local bottler to move products that are close to their expiration dates.
• E) help stimulate the local economy and generate good will with its customers.

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Definitions:

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