When a Firm Offers a Very Low Price on a Product

question 14

Multiple Choice

When a firm offers a very low price on a product to attract customers to a store and once in the store the customer is persuaded to purchase a higher-priced item, the practice is referred to as

• A) predatory pricing.
• B) deceptive pricing.
• C) price discrimination.
• D) caveat emptor.
• E) bait and switch.

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Definitions:

Personality State

Temporary behaviors or feelings that can change depending on the situation, distinct from longer-term personality traits.

Temporary Activation

A short-term increase in the activity or responsiveness of a particular neural pathway or system.

Consistent Tendency

A pattern of behavior or thought that is regularly observed in an individual or process over time, indicating a predictable way of responding.

Behavioral Tendency

A predisposition to act or react in a certain manner, often learned from past experiences or shaped by psychological factors.