To Increase Value the Most, Marketers Should

question 124

Multiple Choice

To increase value the most, marketers should

• A)decrease benefits.
• B)decrease benefits and increase price.
• C)decrease price and increase benefits.
• D)decrease price and decrease benefits.
• E)do nothing and let the perceived value of the item increase as it matures in its life cycle.

---

Definitions:

Consumer Products Division

A segment of a company that focuses on producing and selling goods directly to consumers rather than businesses or other organizations.

Manufacturing Cycle Efficiency

A measurement of the effectiveness of the manufacturing process, calculated by dividing the value-added time by the total cycle time.

Throughput Time

The amount of time required for a product to pass through a manufacturing process from start to finish.

Throughput Time

The duration required to complete the manufacturing process of a single unit, including all stages of production from raw materials to finished goods.