Which of the Following Statements Regarding Pricing Objectives Is Most

question 73

Multiple Choice

Which of the following statements regarding pricing objectives is most accurate?

• A)Pricing objectives should never change.
• B)Pricing objectives may change depending on the financial position of the company.
• C)Pricing objectives may change depending upon the relative market share of competitors.
• D)Pricing objectives are established exclusively by the marketing department.
• E)Pricing objectives are extremely sensitive to even the slightest change in the local economy.

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