Developing, Pricing, Promoting, and Delivering Services Is Challenging Because the Quality

question 124

Multiple Choice

Developing, pricing, promoting, and delivering services is challenging because the quality of the service is often inconsistent. Organizations attempt to reduce this inconsistency by

• A)paying higher incentives to employees to encourage satisfactory performance.
• B)reducing incentives available to employees because of poor performance.
• C)reducing the customer contact points in the service delivery process.
• D)providing standardization and training.
• E)exercising better hiring practices.

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Definitions:

Business Proposals

Documents designed to offer services or products to potential clients or to propose a business arrangement.

AIDA Format

An acronym standing for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages or marketing content.

Argument

A reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong.

Unsolicited Proposal

A proposal submitted to an organization that has not requested it, typically aiming to pitch an idea or project.