Several Factors Explain Why a Consumer Would Be Reluctant to Adopt

question 160

Multiple Choice

Several factors explain why a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a value barrier, which occurs when

• A) there are physical, economic, or social risks.
• B) there are cultural differences.
• C) the financial commitment is too great.
• D) there is no incentive to change.
• E) the product is not consistent with existing habits.

Grasp the concept of evaluating marketing performance and taking corrective actions.

Analyze the advantages of using a matrix organization in marketing.

Understand how organizational structures are tailored to specific product offerings or customer segments.

Understand the generic business strategies and the variables that determine them.

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Definitions:

Demand for Capital

The desire for acquiring physical assets, equipment, or financial assets to expand business operations or investments, influenced by the expected profit and cost of borrowing.

Rental Price

The cost of using or occupying property or equipment for a specified period.

Average Productivity

The output produced per unit of input, such as labor or capital, on average.

Total Output

The total quantity of goods and services produced in an economy over a given period of time.