One of the Primary Differences Between Tangible Goods and Services

question 27

Multiple Choice

One of the primary differences between tangible goods and services involves a consumer's ability to make prepurchase evaluations. For example, consumers can easily evaluate shoes, jewelry, and skis before making a purchase. On the other hand, consumers can evaluate services such as restaurants, ski instructors, and tanning salons only during or after their purchase. Indeed, tangible products have __________ properties, whereas services have __________ properties.

• A)consistent; inconsistent
• B)search; experience
• C)inconsistent; consistent
• D)experience; search
• E)gap; encounter

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Definitions:

Alarm Reaction

The initial stage in the body's response to stress, involving the immediate activation of the sympathetic nervous system and the release of stress hormones.

General Adaptation Syndrome

A three-stage response model (alarm, resistance, exhaustion) describing the body's short-term and long-term reactions to stress.

Hans Selye

A pioneering Hungarian-Canadian endocrinologist who is known for his research on the stress response and for introducing the concept of General Adaptation Syndrome.

Meyer Friedman

A cardiologist known for co-developing the theory that the Type A behavior pattern increases the risk of heart disease.