Fred White Has Just Accepted a Sales Position with the ABC

question 214

Multiple Choice

Fred White has just accepted a sales position with the ABC Health Maintenance Organization, a major provider of health care services. He had been selling medical supplies for some time and found that he understood how customers bought medical supplies. Which of the following is most likely to be a characteristic of the health care services that Fred offers?

• A)Customers are engaged in a low involvement purchase process.
• B)The quality of services can be predetermined in a similar manner to tangible products.
• C)A consumer may not have the ability to judge the quality of medical care service even after the service has been provided.
• D)The buyer does not participate in the delivery of the service.
• E)The service provider should concentrate on the problem recognition stage of the purchase decision process in the marketing health care services.

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Definitions:

Channel of Communication

The medium through which a message is transmitted from the sender to the receiver, such as email, phone, or face-to-face.

Encoding

In the context of communication, encoding is the process of converting information into a form that can be transmitted and understood by a receiver.

Communication Process

The sequence of steps through which information is exchanged between individuals or organizations, involving a sender, message, medium, and receiver.

Communication Process

The sequence of steps through which an individual or organization conveys a message to another party, typically involving encoding, transmission, receiving, and decoding of the message.