Which of the Following Statements About Relationship Marketing Is Most

question 31

Multiple Choice

Which of the following statements about relationship marketing is most accurate?

• A)The number of encounters in a service experience should always be the same.
• B)The service encounter represents an opportunity to develop social bonds with customers.
• C)An after-holiday sale is a good incentive to create a loyal customer relationship.
• D)The purpose of relationship marketing is to benefit the customer,not the organization.
• E)A major customer benefit of relationship marketing is a reduction in the price that is paid for the services an organization renders.

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Definitions:

Interest Receivable

The revenue from interest that has been earned but not yet received, recorded as an asset on the balance sheet.

Discounts Own Note

A transaction where a business discounts or reduces the value of its own promissory note, often to raise short-term capital.

Notes Payable

Written promises to pay a specified sum of money, typically to a lender, by a certain date.

Financial Statement

A formal record of the financial activities and position of a business, person, or other entity, typically including the balance sheet, income statement, and cash flow statement.