Which of the Following Statements Regarding the Place Element of Services

question 3

Multiple Choice

Which of the following statements regarding the place element of services is most accurate?

• A)Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
• B)The distribution site and the service provider are the intangible components of the service.
• C)Place is an especially important factor because of the inconsistency between the service and the service provider.
• D)Until recently, customers generally had to go to the service provider's physical location to purchase the service.
• E)Technology is an effective way to bring services to the customer, but only if the consumer is a new user. Otherwise, the disadvantages outweigh the benefits.

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Definitions:

Coronary Artery Bypass Graft

A surgical procedure to improve blood flow to the heart by diverting blood around narrowed or blocked coronary arteries.

IPPS

An acronym typically standing for 'Inpatient Prospective Payment System', a method used by Medicare to pay for hospital stays.

Co-Morbidity

A separate condition or illness present in the same patient at the same time as another unrelated condition or illness.

Co-Morbidity

The simultaneous presence of two or more diseases or medical conditions in a patient.