The Concept of the Diffusion of Innovation Shows How a Product

question 20

Multiple Choice

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i.e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are venturesome, higher educated, and use multiple information sources are called __________ product adopters.

• A)innovators
• B)early adopters
• C)early majority
• D)late majority
• E)laggards

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Definitions:

Inbound Telemarketing

A sales strategy where a company receives calls from potential customers interested in their products or services, often in response to advertising.

Toll-free Number

A telephone number that allows callers to reach businesses or individuals without incurring charges for the call, typically starting with codes like 800 or 888.

Children's Books

Literary works specifically written, designed, and marketed for children, featuring themes and content suitable for young readers.

Outbound Telemarketing

A marketing approach where sales representatives initiate calls to potential customers to sell products or services.