Microsoft Introduced Its Zune Player a Few Years After Apple

question 28

Multiple Choice

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors had offered their new MP3 players. Zune sales were very disappointing and Microsoft eventually killed the product. According to the textbook, the primary reason for the Zune's failure was due in large part to

• A)bad timing.
• B)not satisfying customer needs on critical factors.
• C)poor product quality.
• D)an insignificant point of difference.
• E)incomplete market and product protocol.

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Definitions:

Documented

Information, actions, or processes that have been recorded in writing or another permanent form for official reference or evidence.

Disciplinary Action

Measures taken by an employer to correct an employee's behavior or performance problems, ranging from verbal warnings to termination.

Timely Manner

Completing tasks or responsibilities promptly and within the expected timeframe.

Progressive

Favoring or promoting change, improvement, or reform, especially in political, social, or educational practices.