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If a Customer Is Reluctant to Try a New Product

question 263

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If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the company is most likely facing a __________ barrier.


Definitions:

Level Of Significance

A predefined cutoff value that determines the critical threshold at which the null hypothesis is rejected in statistical analysis.

Fair Die

A perfectly balanced die where each face has an equal probability of landing face up upon being thrown.

Expected Times

Probabilistic estimates of the time durations in which certain events are anticipated to occur.

Chi-Square Test

A statistical test used to examine the differences between categorical variables in a contingency table.

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